Whilst I feel it is completely fair to use the work you’ve done to promote yourself, even when working for someone else; I’m forever seeing freelancers and even agencies with very vague declarations of what it actually is they did: “We’ve worked with the BBC & Microsoft”, ok… doing what?, dropping the big names always impresses, but it’s a bit misleading when you realise that it was a tiny subsidiary division of these companies that they in fact worked with.

An excellent example I can think of would be an agency I saw not too long ago who had claimed to work with the BBC, further investigation revealed that they had actually designed a flash game for one of the shows on CBeebies.

In summary I feel it is imperative for it to be made clear prior to a project is even began if the client desires the work to be excluded from all portfolios, but I am very against this when it causes no financial harm to the copyright owner.

Be interested to see how the conversation develops on this topic, especially from those that may have encountered issues.